Motrin has been giving Moms a HUGE headache this weekend with their recent ad targeting “babywearing moms”. Mommy blogger took to the interwebs posting their comments on blogs, twitter, even making vlogs expressing their disgust with the recent ad.
“With regards to the recent Motrin advertisement, we have heard you.
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously.
We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newstands and in distribution.
Thank you for your feedback. It’s very important to us.”
Sincerely,
Kathy Widmer
Vice President of Marketing
McNeil Consumer Healthcare
Thankfully all of this talk was not done in vain. Motrin has sent out a public apology for the ad and are pulling it from all media outlets. Next time, Motrin might want to partner up with us, mommy bloggers before another ugly episode occurs. Don’t believe that the fuss was that great? You might want to check out the #motrinmoms convo on twitter.
What do you think about the recent Motrin ad? Did you write about it on your blog too? Share your links in the comment section of this post, I want to hear what you’ve got to say about the issue.
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